SWIM XYZ is a concept store founded in London with a progressive, global vision centred around trans-seasonality and transparency. We curate directional contemporary fashion, lifestyle product and music.
Style should not be defined or inhibited by a singular point in time. The lifespan of a design can be circular, both for the individual and the environment. So we encourage designers to work to their own rhythms and cycles, and present their collections in a cross section of past, present and future.
While we prioritise greater flexibility for our designers, we believe customers deserve a more honest and considered shopping experience too. Our Private Order and Made-to-Order services create a more direct and intimate relationship between our customers and the brand, and give them the freedom to purchase fashion in the most sustainable and efficient way.