Due to Covid19 we have put things on pause. We’ll be pressing play again soon!



48-49 Poland Street

10th-15th October

SWIM XYZ SOHO celebrated the most pioneering and progressive brands and practices. A retail store open for five days alongside a programme of special events.

Brands and guests include:  

Aran Labs, Aych, Brav (NTS), Caitlin Price, CC Steding, Circadian Rhythms, Clan, Gold Sport, Colin Horgan, CONGREGATIONdesign, Coup, Eells, Free Born, Gala Colivet Dennison, General Eyewear, Goulton Fam, Haal, Hanger, Hazel Stark, House Of Flora, Ka Wa Key, Kepler, Kerchove, Kitty Joseph, KTZ, Last Japan (NTS), Liam Hodges,  Margherita Potenza, Martina Spetlova, Ma-tt-er, Michiko Koshino, Nosakhari, Oozee, Patrick Mcdowell, Phoebe English, Postal, Raeburn, Rathel & wolf, Renata Brenha, Sheridans, Sonikku (NTS), Stain Shade, Sturla, The Lettering, The Sustainable, Angle Ventura Foreman, Xenab Lone.